Finding Clarity in Your Focus and Your Coaching Niche
Many coaches know that having a niche is important, but struggle to define one that is clear, specific, and authentic. Choosing the right niche helps clients quickly understand who you serve, what challenges you help them solve, and why your coaching is relevant to their situation.
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This video will help you explore the key areas to consider when identifying your coaching niche so that your business can stand out and attract the right clients.
Why Defining Your Coaching
Niche Matters
Finding a clear coaching niche is one of the most important steps when starting a coaching business. By thinking about the types of clients you want to work with, the sectors or industries they belong to, and the problems or goals they have, you can create a focus that helps your business stand out.
A clear niche not only makes it easier for potential clients to understand who you serve, it also supports your marketing, improves referrals, and builds confidence in your coaching offer. Taking the time to define your niche helps new coaches attract the right clients and lay the foundation for a successful coaching business.
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Key areas to focus on when defining your coaching niche:
Focus on who your ideal client is and what role they have
Identify the key problem or desire they want to solve
Consider the organisation or sector they work in
Pull these insights together to create a clear brand positioning
Executive Coach Launchpad is our comprehensive coaching business course, created to support newly qualified and early stage coaches in building a sustainable and successful business. The course guides you step by step through everything you need to start, structure, and grow your coaching business with confidence.
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The course is ideal for coaches who are just starting out, looking to find clarity, and want practical support to grow their business from the ground up. Whether you are newly qualified or have been coaching a little but need structure, Executive Coach Launchpad gives you the tools, exercises, and guidance to take the next step.
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