Finding Coaching Clients with a Simple First Engagement
Starting your coaching business is exciting, but finding your first clients can feel overwhelming. Many new coaches struggle to know how to begin connecting with potential clients in a way that feels natural and adds real value. A simple first engagement is a practical solution that allows clients to experience your coaching, understand your approach, and start building trust.
By offering a clear and structured first step, you can make it easier for the right clients to take that initial conversation and begin their journey with you.
Why Creating a Simple First
Engagement Matters
Offering a clear first engagement opportunity is one of the most effective ways to attract your first coaching clients. This step gives potential clients a chance to see the value you offer, understand your approach, and build trust without pressure.
Whether it’s a short discovery conversation, a clarity session, or an introductory consultation, structuring this first step thoughtfully helps clients feel confident and supports long-term coaching relationships.
​
How a first engagement supports client relationships:
Make it easy for clients to say yes to a first conversation
Focus on understanding the client before selling
Position the first session as valuable and purposeful
Use early engagement to open the door to ongoing work
Executive Coach Launchpad is our comprehensive coaching business course, created to support newly qualified and early stage coaches in building a sustainable and successful business. The course guides you step by step through everything you need to start, structure, and grow your coaching business with confidence.
​
The course is ideal for coaches who are just starting out, looking to find clarity, and want practical support to grow their business from the ground up. Whether you are newly qualified or have been coaching a little but need structure, Executive Coach Launchpad gives you the tools, exercises, and guidance to take the next step.
​